What makes HOFER so special as an employer?

Our employer value proposition forms the basis of the HOFER employer brand and appeals to current and potential employees alike. For the development of our employer value proposition, over 2,250 internal and external participants from five countries took part in a survey on “HOFER as an employer” .

The result? Our employer value proposition for our employees

HOFER is the right working environment for people who are goal-oriented, ready to start and willing to accept challenges as motivation.

In our daily work, we have confidence in our capability and place great trust in one another. We are driven by our mutual encouragement and collaboration. We know that we can only achieve our goals when we work together.

That’s why we give our employees the space to take responsibility and to show us what they can do or the option to become better than they had ever thought.

Everyone contributes, which keeps moving us forward as a team.

This employer value proposition has been turned into a video!

Discover what makes HOFER so special as an employer:


Click here to find out more about our new employer branding appearance and gain exclusive insights:

HOFER – the right career for you! Discover our new employer branding appearance!!


Would you like to know how our new employer branding appearance was created? Learn more about our new motto and meet the employees who are featured as models in our new employer branding appearance.

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From apprentice to HOFER Store Manager – Raphaela’s success story


Raphaela started her career at HOFER with an apprenticeship in 2009. She continued her professional development until she was qualified to manage her own store. Today, she is a member of the Works Council and one of the faces of our new employer branding.

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Tanja explains why her career at HOFER has been the right choice for her


Tanja has been working at HOFER since 2004 and has gathered extensive working experience during that time. She now works as the Director of Finance and is also a model in our new employer branding campaign.

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